Apple has hidden tiny "hello" signs inside its retail stores, giving customers something to hunt for and a reason to try out the new iPhone 18 Pro's cameras.

The first reviews of the iPhone 18 Pro and iPhone 18 Pro Max are out and without exception, they say it's unfairly overshadowed by the iPhone Duo. Pre-orders for the iPhone 18 Pro models appeared to ...

Apple is putting the iPhone 18 Pro's new camera front and center with a music video for K-Pop artist Rose. On Friday, Apple shared a brand-new 35-second "Shot on iPhone" ad. This time it doubles as a ...

The iPhone Duo is Apple's first smartphone that starts at over $2,000, and the iPhone 18 Pro lineup commands a premium price as well. Give them the protection they need with ESR's latest cases.

John Ternus and iPhone Duo designers reveal how ordinary paper notebooks were a key inspiration for the new foldable iPhone Duo.

Customers upgrading from Apple Watch Series 11 to Apple Watch Series 12 are noticing some design changes, namely a larger bezel and a Digital Crown that sticks out a bit further.

A short video teardown of the new iPhone 18 Pro reveals no great surprises, but does show how Apple managed to cool the ...

Apple has opened the starting gate for iPhone Duo app development, but that means developers have a single month to finish the race.

Apple's latest releases are already on sale, with markdowns on the new Apple Watch Series 12, AirPods 5, and incentives across the iPhone 18 Pro lineup.

Investment firm Evercore believes that upgrade demand for the iPhone 18 Pro range and new Apple Watch Series 12 is higher than predicted, prompting a target rise of $15.

SK Hynix-owned Solidigm is considering a U.S. factory for the storage chips used in phones, computers, and data centers, a move that would reduce its dependence on China as Washington pressures ...

The first iPhone 18 Pro preorders are reaching customers as Apple's latest flagship rolls out worldwide. Apple opened iPhone ...