Jennifer Simonson is a business journalist with a decade of experience covering entrepreneurship and small business. Drawing on her background as a founder of multiple startups, she writes for Forbes ...

As agentic AI evolves, the impact will be felt throughout the industry - especially on SaaS.

Over the last decade, software as a service (SaaS) has reshaped the face of business. Low-cost and highly flexible applications have become the norm, and more agile and scalable IT frameworks have ...

A foundational shift is underway in enterprise software, and it's being driven by generative AI. The rise of reasoning models and AI agents is beginning to erode the core assumptions that have defined ...

Katherine Haan, MBA, is a Senior Staff Writer for Forbes Advisor and a former financial advisor turned international bestselling author and business coach. For more than a decade, she’s helped small ...