'It's for kids that actually play': After 2 weeks in the wild, LEGO Smart Play has positive reviews from families, despite price concerns

I find your lack of faith disturbing.
Engadget

Lego is trying to make tech invisible with Smart Play

Probably my favorite thing about the Lego Smart Play system unveiled this week at CES is that it was designed for kids, first and foremost. In the past 10 years or so, Lego has increasingly courted an ...
TechRepublic

LEGO Introduces Smart Play, Starting With Interactive ‘Star Wars’ Sets

LEGO Introduces Smart Play, Starting With Interactive ‘Star Wars’ Sets Your email has been sent LEGO is bringing its bricks to life. The company unveiled LEGO Smart Play, a new platform that builds ...

Lego’s Star Wars Smart Play May Not Have the Force You’re Looking For

No more bike rides, no more playing in the park, and no more hugs are tough, so I don’t know why Lego hit me so hard. Perhaps ...
Forbes

Lego Unveils Smart Play: Bricks That Respond To Kids Playing With Them

At the Consumer Electronics Show in Las Vegas this week, Lego announced a new iteration of its classic building toy: Lego Smart Play. The new tech brings interactive sounds and lights to Lego builds, ...
Game Rant

LEGO Star Wars Smart Play Sets Price, Details, and What You Need to Know

Matthew is a journalist in the news department at GameRant. He holds a Bachelor's degree in journalism from Kent State University and has been an avid gamer since 1985. Matthew formerly served as a ...
Forbes

5 New LEGO Star Wars SMART Play Sets Unveiled, But There’s A Catch

LEGO has revealed another five Star Wars-themed sets for its all-new, interactive SMART Play line-up, bringing in franchise royalty in the form of Anthony Daniels — C-3PO himself — to lift the lid ...