US Open Sponsors Pivot From Endorsement Deals To Immersive Experiences

The U.S. Open sponsorships pivot from endorsement deals to immersive experiences changing the way brands market themselves to the biggest Grand Slam in tennis.
Observer

Winston Weinberg’s Harvey Courts Customers With a Growing Sports Sponsorship Push

Harvey’s U.S. Open sponsorship is part of a broader sports push designed to court executives, corporate lawyers and ...
MM&M

Moderna reups as U.S. Open sponsor, debuts Arthur Ashe ‘changemakers’ ad

For the second consecutive year, Moderna is participating as a sponsor at the U.S. Open. Starting Monday morning, the biopharma company is airing a 30-second spot on ESPN as a continuation of its Here ...
The Mirror US on MSN

US Open suffers humiliation that could upset major sponsor during trophy presentation

An awkward US Open women's trophy presentation has raised eyebrows and could upset a major sponsor after an embarrassing ...
Her Sports Nation on MSN

Unreal: Jessica Pegula slams US Open over sponsors

The US Open revealed an unlikely sponsor this time, generating a lot of buzz online. However, partnering with Kalshi, a ...